"A pessimist sees the difficulty in every opportunity. An optimist sees the opportunity in every difficulty." - Sir Winston Churchill
Connor LaRocque is a marketing expert, author, and the founder and CEO of SocialRise and he is back on the show today for another go around on The Culture Matters Podcast. Jay and Connor are unpacking the kind of energy it takes to do what Connor does, the balancing act of running a business and being proactive in finding new opportunities, and the benefits of being as genuine as possible in your interactions with other, even if you've only just met. We're always happy to have our favorite Canadian on the show and we hope you enjoy this conversation with Connor LaRocque.