How did an early YouTube vlog style return to popularity after a generation of TikTok and YouTube creators including Emma Chamberlain and Charli D'amelio went mainstream?

On today's episode, Jamie and Josh discuss how early YouTube creators like Tyler Oakley pivoted from creating content for family and friends to developing a public personality that came to define influencer culture at-large – and how a new generation of creators are documenting the banal and mundane in their content.

Show notes and resources

Vlog Like Nobody's Watching - Kate Fowler

sunday in edinburgh - Whatzaraloves

Raindrop - Tyler Oakley

Influencer Culture is Everywher – Even in Academia - Brooke Erin Duffy

The Presentation of Self in Everyday Life - Erving Goffman

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Credits

Hosted by Josh Chapdelaine

Audio edited and mixed by Josh Chapdelaine

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Influencer Creep & The Return of Banal Vlogging