In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.
Chandar talks about:
- The trickle-down aspect of company culture — it starts with the leadership
- The importance of remembering to appeal to emotion in B2B marketing
- The ABM perspective and the importance of building long term relationships
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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CMO Insights