Rob and Trevor unpack the real truth behind successful fundraising events, why “fundraising is an AND game, not an OR game,” and how organizations can reduce burnout, retain donors, and design smarter, more intentional events that raise more money.

Trevor and his team at HGA have supported thousands of fundraising events and helped raise millions, giving him a deep, data-backed perspective on what actually works. From redefining what an event is, to avoiding the most common preventable mistakes, to creating donor experiences that actually build long-term loyalty—this conversation is full of actionable insight.

CHAPTERS

00:00 – Welcome to The Focused Fundraiser

00:39 – Introducing Trevor Nelson of HGA Fundraising

01:47 – Trevor’s background & how he fell into fundraising

03:13 – The most common preventable event mistake

04:47 – Micro vs. macro events: why smaller can be more impactful

05:22 – Fundraising as an AND game, not an OR game

06:38 – Avoiding fundraiser burnout & protecting your energy

09:23 – How events impact donor retention

11:28 – Messaging & stewardship after the event

11:57 – What’s working in events heading into 2026

13:30 – Stop nickel-and-diming: be bold in the ask

15:57 – Misconceptions nonprofit leaders have about events

18:17 – Redefining “events” & operating on a budget

20:11 – Trevor’s #1 tactical takeaway for fundraisers

21:31 – Closing & where to connect with Trevor

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