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Ballet Training Sparked Gentle Skin Care
- Jordan learned proper skin care from ballerinas after his stage makeup ruined his skin.
- He transitioned from dancer to esthetician and built routines based on gentle, consistent maintenance.
Brand Built To Prevent User Error
- Jordan built his brand to make it harder to misuse potent actives and easier to stick to safe core steps.
- He emphasizes 'do no harm' products that reduce user error and encourage consistent, correct use.
Neutralize Peels — Skip DIY Peel Hacks
- Neutralize professional peels and avoid aggressive at-home peel hacks that prolong exposure.
- Use supervised superficial peels in-clinic and resist DIY high-percentage peel sheet-mask trends.


