Marketplace Tech Etsy's AI curates the search for the perfect thing
5 snips
Apr 10, 2025 Etsy is embracing artificial intelligence to transform the shopping experience by curating unique product collections. This innovative approach, known as 'algotorial curation,' combines human trend analysis with AI's ability to scan and tag thousands of products. By utilizing large language models and image recognition, Etsy aims to enhance product discovery, making it easier for users to find inspiration rather than just similar items. The integration of a knowledge graph also helps recommend unique vintage products, enriching the overall shopping journey.
AI Snips
Chapters
Transcript
Episode notes
LLMs for Inventory Understanding
- Etsy uses Large Language Models (LLMs) to understand its inventory better, a key challenge due to its seller-powered nature.
- LLMs help identify unique product attributes, aiding buyers and augmenting sellers by automating tasks like describing items.
Etsy's AI-Driven Shopping Journey
- Etsy aims to be a starting place for inspiration, broadening buyer expectations.
- They integrate AI-curated collections across the shopping journey, suggesting related trends based on viewed items, improving discovery.
AI-Powered Buyer-Seller Connection
- Etsy focuses on connecting buyers and sellers by using AI.
- They utilize AI for tasks like image recognition and generating alt text, improving user experience for both parties.