Marketplace Tech
Etsy's AI curates the search for the perfect thing
Apr 10, 2025
Etsy is embracing artificial intelligence to transform the shopping experience by curating unique product collections. This innovative approach, known as 'algotorial curation,' combines human trend analysis with AI's ability to scan and tag thousands of products. By utilizing large language models and image recognition, Etsy aims to enhance product discovery, making it easier for users to find inspiration rather than just similar items. The integration of a knowledge graph also helps recommend unique vintage products, enriching the overall shopping journey.
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Quick takeaways
- Etsy is utilizing AI to create curated product collections based on trends, enhancing the overall shopping experience for consumers.
- The implementation of algatorial curation not only improves product discovery for buyers but also eases the workload for sellers through automated features.
Deep dives
AI-Driven Curation and Consumer Experience
Etsy is leveraging artificial intelligence to enhance the shopping experience by curating product collections based on current trends, such as Island Lux and maximalism. This process, termed algatorial curation, utilizes AI to analyze and tag thousands of unique handmade items, which helps in presenting curated collections to consumers. The goal is to make Etsy not just a marketplace but a source of inspiration, linking related trends to items for an enriched shopping experience. For instance, when browsing a particular product, shoppers will now be shown collections that relate to broader trends, expanding their options beyond mere similar items.
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