On this episode of #ThePlaybook, Scott Coker, President of Bellator MMA, shares his insights on:
- [1:02] – How Bellator has reconnected with their audience during the pandemic through digital content
- [6:25] – Why it is so important to view fight promotion as a “people business” where others deserve respect
- [8:24] – How he is living up to a mission statement he wrote for himself at age 16
- [21:14] – How Bellator has prioritized athlete and employee safety as the organization returns to action
The Playbook With David Meltzer