Andy Crysell 'Creating culturally charged commercial advantage'

Series Three

In this episode of #TheNewAbnormal podcast, I interview Andy Crysell, Founder & CEO at Crowd DNA, the dynamic cultural insights and strategy consultancy who have offices in London, Amsterdam, New York, Singapore, Sydney, Stockholm and Los Angeles. 

Formed in 2008, and operating across 70+ markets, they bring together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world's most exciting brands. 

So, we talk about all of the above, along with a wide range of issues that interest him, starting with his first job, aged 16, which involved him walking around Soho delivering photos to ad agencies. His career has led to him being on the STRAT7 exec board, contributing to strategy in areas such as acquisitions and international expansion. 

Oh, and  along the way, he got to interview the likes of Frankie Knuckles, Public Enemy, Snoop Dog, the Beastie Boys, Cocteau Twins and Massive Attack...