The Smart Passive Income Online Business and Blogging Podcast SPI 592: How to Market Mindfully with Daphne Gomez
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Jul 8, 2022 Daphne Gomez, CEO of Teacher Career Coach, dives into the essence of mindful marketing. She emphasizes the importance of aligning your brand with core values to attract the right clients. Gomez outlines a simple three-step process: defining brand values, developing a unique tone of voice, and auditing marketing strategies. Transparency and educational content play crucial roles in fostering trust with clients. Tune in for insights that not only market your service but resonate with authenticity.
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Mindful Marketing Process
- Create your brand values, develop a brand tone of voice, and audit your current approach.
- These practices will help attract ideal clients and build a loyal audience.
Creating Brand Values
- Define your ideal client and their goals, demographics, and desired outcomes.
- Identify potential caveats or situations where you might not be the best fit.
Facebook Ads Decision
- Daphne Gomez stopped using Facebook ads for Teacher Career Coach.
- She wanted to target teachers actively seeking support, not those broadly experiencing stress.