The SoleSavy Podcast How Kith Got It Right With Its Loyalty Program - Episode #184
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Jan 31, 2024 Discover Kith's groundbreaking loyalty program that prioritizes community and engagement. The innovative tiered structure rewards customers with non-expiring points, creating a unique experience. Explore thoughts on enhancing loyalty programs in the sneaker industry and the evolving landscape of customer relationships. Listen for insights on future strategies and exciting rewards tailored to sneaker enthusiasts in 2024. Whether you're a casual buyer or a die-hard fan, this conversation reveals what makes a loyalty program truly effective.
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Consolidating Lifetime Purchases Pays Off
- Kith consolidated 12 years of purchase history across online, in-store, and pop-ups to seed loyalty tiers.
- This rewards long-term customers immediately and creates steam for ongoing engagement.
Make Points Cross-Channel And Reward Brand Buys
- Use a simple points system that spans channels to nudge customer choice between identical products.
- Tie extra points to brand purchases and activities to increase store-specific loyalty.
Three Tiers And Non-Expiring Points
- Kith's program uses three tiers (Molecule, Elevation, Vitality) and rewards both purchases and non-purchase actions.
- Points never expire, which uniquely recognizes historical loyalty without forcing annual maintenance.