Under the Influence Podcast Episode 17 - 2018 Social Media Recap
Jan 17, 2019
Whitney interviews Mackenzie Ruh, a digital marketing expert from Holonis, to discuss social media progress and trends from 2018. They cover topics such as the shift towards stories in social media, the rising importance of LinkedIn, empowering users to build their brand online with Holonis, balancing authenticity and business goals on social media, and the impact of social media on mental health.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
2018 Social Media Trends Recap
02:49 • 21min
The Shift Towards Stories in Social Media
23:20 • 12min
The Rising Importance of LinkedIn in Professional Networking
35:23 • 2min
Empowering users to build their brand online
36:58 • 16min
Balancing Authenticity and Business Goals on Social Media
53:09 • 2min
The Impact of Social Media on Mental Health and the Trends of 2018
54:51 • 3min