“Vikings is no. 1 from all the Saudi men 😂”. Leila chuckled as we browsed top hits on Netflix. For only 30 Riyals (8 USD) a month, Saudis can tune into stories about uncovered pagans. A global feast of delights are now on offer - from Western films to women’s football. Rapid cultural change is afoot in Saudi Arabia, a unique experiment in top-down secularisation. But how can we as social scientists study such rapid cultural evolution in real-time, especially in an autocracy? In this podcast, I’ll highlight some exciting new methodologies. Buckle up.