#20 Navigating Client Relationships: Red & Green Flags with Stephanie Finch

What makes the perfect client relationship? It’s a question almost as old as agency land itself, and one that every PR has a different answer to. This week, Steve sits down with Digital PR Director and industry veteran Stephanie Finch, who’s put together a list of client red and green flags to look out for. We talk early signs of a good client, behavioural patterns and breaking down how the PR world has changed over her many years in the industry. From onboarding comms to creative process, these tips will help your client relationships to run smoother than ever.

00:00:00 - Introduction to Digital PR: Louise introduces the new season of the Digital PR Podcast and welcomes PR director Steph Finch, who shares her background and career journey in digital PR.

00:02:30 - Digital PR vs. Traditional PR: Steph discusses the differences between digital PR and traditional PR, emphasising the focus on link building in digital PR and the evolving nature of both practices.

00:06:00 - Intertwining of PR Practices: The conversation shifts to how digital and traditional PR are becoming more intertwined, with both practices learning from each other and adapting to new objectives and KPIs.

00:09:30 - Choosing Between Digital and Traditional PR: Steph provides insights on why clients might choose digital PR over traditional PR, considering factors like budget, audience demographics, and measurable outcomes.

00:15:00 - Building Relationships Between PR Teams: The discussion highlights the importance of collaboration between digital and traditional PR teams, sharing strategies for building trust and effective communication to achieve common goals.

Check out the full transcript here.

–

About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

To check out our socials and other useful links click here.