In this episode, we speak with Heta Pirttijärvi, VP Product, Sievo, the SaaS procurement analytics solutions which include: Spend Analysis, Savings Lifecycle, Contract Analytics, Materials Forecasting, and CO2 Analytics which is used by many of the largest enterprise in the world today.

We talked with Heta about building products together with customers. We are particularly looking into how that can be operationalized:  

- What does it mean to build with the customer?
- Which channels can you leverage to interact with customers for product discovery?
- What is it in for the customer to engage in such a process?
- How to avoid the Mum trap when asking for early feedback?
- What are the risks to be aware of when involving the customer in the building? 

These are some of the many topics we address with Heta. Please tune in to listen to her learnings from both good and not-so-good experiences when building products together with customers.