The Startup Ideas Podcast
The ultimate guide to product building with the man who changed software
Sep 9, 2024
Joined by Jason Fried, Co-founder and CEO of 37signals, this conversation dives into innovative app concepts and the changing software landscape. Jason shares quirky ideas like a scratch-off ad app and a steamy shower sketch simulator, emphasizing the importance of engaging user experiences. He highlights how limitations can create value and the need for a cozy software movement that prioritizes user delight. Plus, he advocates for a return to the playful, creative spirit seen in earlier internet projects!
48:39
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Quick takeaways
- Innovative app concepts like the 'Scratch-off Ad' aim to transform advertising into an engaging daily experience for users.
- A call for a playful software movement emphasizes the need for creativity and quirky designs to revive user engagement.
Deep dives
Innovative Advertising Concept
A new advertising idea is proposed, suggesting that ads could become the product themselves rather than merely acting as a distraction. This concept revolves around creating a daily event through an app where users engage with a full-screen ad, which they must scratch off to discover whether they’ve won a coupon or prize. The user experience mirrors the excitement of scratch-off lottery tickets, while simultaneously allowing brands to connect with potential customers in a fun and engaging way. This innovative approach could transform how people perceive advertising by making it interactive and rewarding, effectively creating a global phenomenon.
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