Armstrong & Getty One More Thing It's Sweeping the World...And I've Never Heard Of It!
Dec 17, 2024
Join a humorous journey through the world of sweet indulgences as the hosts sample an incredible cookie. They explore the mouthwatering rise of Crumbl Cookies and youth culture's obsession with them, linked to social media trends. A lively discussion on the balance between cravings and fitness ensues, alongside playful banter about dessert innovations. Plus, insights into responsible sports betting mingle with light-hearted tales of culinary delights, making for a delightful blend of humor and tasty treats.
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Unheard Of Crumble
- Jack Getty learned about Crumble Cookies from his son, who considered them very popular.
- He was surprised, as he hadn't heard of them despite following youth trends.
Social Media and Sugar
- Crumble Cookies has created a successful business model by leveraging social media and high-calorie cookies.
- They release new flavors weekly, creating hype and demand among teens.
Social Media Strategy
- Crumble's co-founders prioritized social media from the start, building a 30-person team.
- This team generates weekly flavor announcements and viral marketing campaigns.