DTC POD: How The Best Brands Are Built
#341 - Amazon DSP Advertising: What Every Brand Needs to Know
Sep 19, 2024
Sam Lee, Vice President of Amazon DSP at Trivium, shares his extensive knowledge of Amazon's advertising ecosystem. He dives into how brands can leverage Amazon DSP for growth, discussing key strategies for budgeting and targeting. Sam emphasizes the importance of product differentiation and optimizing detail pages to boost conversion rates. He also highlights the value of Amazon's first-party data and shares insights on integrating DSP into broader marketing strategies. Listeners will gain practical tips for achieving successful ad campaigns across various industries.
31:19
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Quick takeaways
- Amazon DSP is a powerful advertising tool that requires significant investment and specialized knowledge to enhance conversion rates effectively.
- Successful DSP advertising depends on leveraging Amazon’s first-party data for targeted strategies, even for brands not directly selling on Amazon.
Deep dives
Launch of Community Slack for D2C Founders
A new community Slack has been established specifically for Direct-to-Consumer (D2C) founders and operators. This platform serves as a space for these individuals to connect, exchange ideas, and support one another. The initial phase includes a waitlist that will be activated once 150 members are reached, emphasizing the exclusive nature of the community. Interested participants are encouraged to apply through a provided link, aiming for a collaborative environment among industry peers.
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