David speaks with Jared Taitel, Director of eCommerce Marketing Merchandising and Design at PepsiCo. Jared and David discuss the It'sRapid/PepsiCo partnership at length - how it started and how It'sRapid's creative automation capabilities have saved Jared's team countless hours on what would otherwise be crafting individual creatives across thousands of individual SKUs. They also dive into Jared's journey from the music business to the marketing business, as well as his thoughts on emerging technologies in the retail media space such as generative AI.
Connect with Jared on LinkedIn: https://www.linkedin.com/in/jaredtaitel/
Learn more: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
Beyond The Shelf