Breaking down the 2021 50 Most Marketable Properties list

As the 2021 edition of SportsPro 50 Most Marketable Properties list goes live, editor at large Eoin Connolly talks to Adam Mitchell, chief executive of data partner and provider SponsorPulse.

They dive into some of the most significant case studies in the list, discovering what the data has to say about the Fifa World Cup and Olympic Games to WWE and League of Legends. They also tease out some of the longer-term trends that are emerging, from the rising forces of women’s sport to the globalising appeal of cricket, while Adam explains the methodology and what those working in the sports industry can learn from the project’s findings.

Music: Surf Inspector by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4447-surf-inspector
License: http://creativecommons.org/licenses/by/4.0/