The Pat Kenny Show

The environmental impact of Black Friday

Nov 27, 2025
Jo Linehan, a climate and sustainability journalist, dives into the environmental toll of Black Friday shopping. She highlights Ireland's higher spending rates and the alarming increase in online returns, emphasizing how impulse buys lead to waste. Linehan discusses the poor recycling rates for electronics and urges the importance of returning old devices. She also addresses the emissions from delivery logistics and explores future delivery risks with automation. Her key takeaway encourages intentional shopping and supporting local retailers for a sustainable future.
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INSIGHT

Black Friday Is A Massive Online Season

  • Black Friday has become an extended season rather than one day and drives huge online spending.
  • AIB customers alone made over a million transactions and spent €120m online on Black Friday.
INSIGHT

Ireland Spends More Than EU Average

  • Irish shoppers spend more per person on Black Friday than the EU average and often use it for Christmas shopping.
  • Ireland averages about €283 per person versus the EU €268 average, showing higher local propensity to spend.
INSIGHT

Online Shopping Drives Higher Return Rates

  • Online purchases are about three times likelier to be returned than in-store purchases.
  • KPMG found at least 12% of Black Friday items are returned, driving logistical and waste issues.
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