David Heinemeier Hansson, co-founder of 37signals, discusses the challenges faced by their app in Apple's app store, including rejections and last-minute updates. They also explore Apple's history and impact on developers, the importance of work-life balance, and their plans for progressive web applications.
The podcast discusses the struggle of getting an app approved by Apple's App Store, highlighting the challenges faced by 37 signals in 2020 and 2024.
The episode criticizes Apple for their inconsistent application of guidelines, leaving developers uncertain of approval requirements.
Deep dives
History of App Store Challenges
The podcast episode discusses the history of 37 signals' struggles with getting their app, Hey, approved by Apple for the App Store. They highlight the initial rejection in 2020, where Apple demanded 30% of the app's revenues and forced the use of their in-app payment system. The episode delves into the exhausting battle that ensued and how Apple eventually came up with a new rule to resolve the issue. It also mentions the specific example of other apps, like Netflix, that use pre-existing accounts to bypass in-app payments.
Inconsistent Enforcement of Guidelines
The podcast episode criticizes Apple for having guidelines in place for App Store approval, but not consistently applying them. It highlights the arbitrary nature of Apple's decision-making process, which can leave developers unsure of what is required for approval. The episode showcases how this lack of clarity and inconsistent enforcement led to frustration and delays for 37 signals.
The Impact on Independent Developers
The podcast episode discusses the impact of Apple's App Store policies on independent software makers like 37 signals. It emphasizes how Apple's decisions can directly affect the livelihoods of developers and their ability to reach customers. The episode mentions the challenges faced by smaller developers who lack the resources or influence to navigate Apple's approval process and how this can lead to a sense of powerlessness and frustration.
Getting an app into Apple's app store without giving up 30% of profits is something the team at 37signals battled back in 2020 when it launched the HEY email service. What they didn't expect would be to have some of the same challenges in 2024 with the HEY Calendar app.
Listen in as David Heinemeier Hansson shares the history of the 2020 challenge along with the most recent app store rejections — and the last minute update the team made to the app to get the final approval.
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.
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