Stacked Data Podcast 035 - How to Be a Strategic Driver of the Business - Senior Director of Wise
Jun 18, 2025
In this conversation, Adam Cassar, Director of Analytics at Wise, shares his expertise on transforming analytics teams into strategic partners rather than just service providers. He discusses common barriers teams face and offers practical strategies to overcome them. Adam emphasizes the importance of proactive influence in decision-making and building strong relationships with stakeholders. His real-life examples highlight how analytics can enhance operational efficiency and foster a data-driven culture, making this a must-listen for anyone in data roles.
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Strategic Partner Defined
- Acting as a strategic partner means helping shape what the overall business goals should be and how to achieve them.
- Data should inform decisions rather than just reporting historical events.
Contact Attribution Model Impact
- At Wise, Adam built a contact attribution model linking product actions to customer service contacts.
- This insight helped cut global contact rates by 20% and enabled teams to improve product launches.
Master Data Fundamentals First
- Nail your data fundamentals: ensure data is easy to use and dashboards are clear and accessible.
- A data-rich environment and automated repetitive work free time to tackle strategic problems.
