WHY? We start by answering this really fundamental question for anyone who has a vegan business (or is thinking about starting one).

Why are you doing this? Why are we ALL doing this? Why should you have a vegan business? You might already have a great product, service, or idea for a vegan business, but maybe you’ve not got all the business skills or experience that you wish you had – and right now, that doesn’t matter. Because what you DO have, that other business owners don’t, is a burning passion to make the world a better, fairer and cruelty-free place. And no matter what else, that’s an AMAZING place to start.

In this episode, I take a look at the plant-based market as a whole and answer the question to who is really buying all these vegan products if vegans only make up one or two percent of the marketplace? And I also ask: why do vegans have such a reluctance to make money from what they do – because let me tell you right now, you can do a lot more good in the world with a profit than with a loss!

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!