Circular design is a hot topic, but moving beyond the buzzwords to practical implementation can be a real challenge. In this episode, we go deep with Joe Iles, Head of Design Activation at the Ellen MacArthur Foundation, to unpack the essential principles and skills every designer should have in their toolkit.

Joe shares a compelling perspective on circular design - it's not just about creating durable products, but rather reflecting the complex, interconnected systems that make up our world. He explores why circular design ideas often struggle to scale, despite the abundance of innovative concepts out there.

He also shares the key design competencies that are crucial for driving the transition to a circular model, from systems thinking to prototyping and collaboration. 

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Links mentioned in this episode:

• The Circular Design Guide
• The Jeans Redesign
• The Circular Buildings Toolkit
• From ambition to action: an adaptive strategy for circular design