The Big Story

Are Canadians experiencing social burnout?

Jun 30, 2025
Pete Bombaci, Founder of the GenWell Project, discusses the alarming drop in social interactions among Canadians, highlighting a decrease from 48% to just 19% since 1986. He explores how technology and work pressures contribute to this decline, creating a paradox of social burnout. The conversation emphasizes the critical need for meaningful connections and the role of face-to-face interactions in enhancing well-being. Bombaci also sheds light on community efforts to combat loneliness and promote social health in a post-pandemic world.
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INSIGHT

Sharp Decline in In-Person Socializing

  • Canadians seeing friends in person dropped drastically from 48% in 1986 to 19% in 2022.
  • The pressure of time is highest since the 1990s, affecting women more than men.
INSIGHT

Technology and Lifestyle Cut Connection

  • Technology, longer workdays, and on-demand entertainment cut into social time gradually.
  • Increasing awareness about disconnection’s harm is making reconnection more vital.
INSIGHT

Busyness and Fear Block Socializing

  • Nearly half of Canadians feel they don't spend enough time with loved ones.
  • Despite desire, societal prestige of busyness and fear of rejection hinder making connections.
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