Humans of Agriculture Corporate to country: Tom & Mick find the red meat supply chain 'sweet spot' with Tom Redden
Tom Redden of Naparoo Pastoral never thought he'd circle back to the family farm after a stint in the corporate world but the opportunities he saw in the red meat supply chain were too enticing.
Tom chats with Tom & Mick about the 'sweet spot' he's found in the paddock to plate business model, based in Coonabarabran NSW.
Takeaways
- Tom Redden is a fourth-generation farmer who transitioned back to the family business after a corporate career in the meat industry
- Tom's farm focuses on Aussie white sheep and Angus cattle, with a paddock-to-plate business model
- Building relationships with butchers is crucial for success in the direct-to-consumer market
- Tom emphasises the importance of understanding the supply chain and logistics
- He lambs year-round to ensure a consistent supply for butchers
- Market dynamics can significantly impact pricing strategies for livestock
- Tom prefers to operate in the middle of the supply chain for better margins
Chapters
00:00 Tom Redden's Background and Farming Operations
17:52 Direct to Butcher Business Model
23:49 Market Dynamics and Pricing Strategies
29:24 Future Outlook and Market Predictions
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