Banking on Digital Growth 273) Brands Sell, People Tell: Why Your Audience Craves Influencer Marketing
Influencer and affiliate marketing have taken the digital world by storm this decade. The reason is simple: people trust people.
Customers don’t want to be sold to by a faceless financial organization. They want to engage with trusted people who can bridge their needs to your product or service.
Alana Levine, Chief Revenue Officer at Fintel Connect, tells us why your institution or fintech should consider influencer and affiliate marketing for your digital strategy.
Join us as we discuss:
- The evolution of third-party influencer marketing relationships (7:50)
- How smaller institutions can build brand equity through influencers (13:37)
- Why having ROI measurement in place is critical for partnerships (21:59)
Check out these resources we mentioned during the podcast:
- 5 Essential Metrics that Prove the Marketing Strategy Works
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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