How Naivete Can be a Strength with Sean Duffy of Omada Health
Nov 16, 2022
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Sean Duffy, Founder of Omada Health, shares why Omada chose to focus on in-between-visit care, how the pandemic accelerated digital adoption, and why his most helpful read as he started a company was The Entrepreneur's Guide to Business Law.
Omada Health focuses on bridging the gap in between visit care, providing long-term improvements for chronic conditions.
Omada Health leverages technology to enable personalized, ongoing, and remote support for better healthcare outcomes.
Deep dives
Overview of Omata Health and its Mission
Omata Health is a virtual first care provider that focuses on supporting individuals with chronic conditions. They specialize in diseases such as prediabetes, diabetes, hypertension, and musculoskeletal care. Their aim is to bridge the gap in between visit care and provide long-term improvements in health. By combining clinical protocols with behavior science, Omata Health offers personalized care plans, continuous monitoring devices, and a dedicated care team to support individual health goals.
Inspiration and Early Days of Omata Health
Omata Health was founded in 2011, inspired by the potential of digital health and the belief that design and technology could revolutionize healthcare. During house visits to individuals with prediabetes and diabetes, the founders realized the lack of support and falling through the cracks experienced by millions of people. Their vision was to create a more evidence-based digital health company that could earn the trust of the healthcare system and provide transformational care in areas where digital solutions can make a significant impact.
Omata Health's Approach to Care for Chronic Conditions
Omata Health offers a different care experience compared to the traditional model for managing chronic conditions like diabetes. Instead of infrequent 15-minute visits, Omata Health provides ongoing support and monitoring. They supply members with necessary monitoring devices, such as a cellular-connected scale, blood pressure cuff, glucometer, and continuous glucose meter. A care team, including health coaches and diabetes educators, works with members to set health goals, develop personalized care plans, and provide continuous support for managing their conditions. This approach focuses on making frequent micro adjustments to support better outcomes and control of blood sugar levels.
The Importance of Communication and In-Between Data
Omata Health recognizes the importance of communication in healthcare and the need for both synchronous and asynchronous interactions. Traditional healthcare is often focused on in-person synchronous visits, but Omata Health leverages technology to enable messaging and dialogue between care teams and members. This allows for more personalized, ongoing, and remote support. Additionally, the collection and analysis of in-between data, such as engagement with educational lessons or frequency of weight monitoring, provide valuable insights that help care teams identify trends, adjust care plans, and deliver better outcomes.
Just a year into medical school at Harvard, Sean Duffy decided to pursue a new route toward healthcare delivery. In 2011, he started Omada Health to explore how design and technology could make a difference in healthcare. Today, Omada Health is a virtual-first care provider that blends clinical protocols with behavior science to help people with chronic conditions achieve long term improvements. The company now serves over 700,000 members and has facilitated over 13 million messages between members and care teams. Sean shares why Omada chose to focus on in-between-visit care, how the pandemic accelerated digital adoption by a matter of years, and why his most helpful read as he started a company was The Entrepreneur's Guide to Business Law.
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