The Rebooting Show Beehiiv's Tyler Denk on email's centrality
13 snips
Oct 7, 2025 
Tyler Denk, CEO of Beehive and former Morning Brew team member, dives into the evolving media landscape. He emphasizes the importance of audience ownership through email, arguing it fosters habitual engagement. Denk compares Beehive’s open platform to Substack’s walled garden, detailing the flexible monetization strategies for creators. He also discusses the resurgence of advertising in newsletters and highlights trends toward niche content for sustainable success. Lastly, he shares Beehive's innovative roadmap focused on enhancing email and analytics.
AI Snips
Chapters
Transcript
Episode notes
Audience Ownership Trumps Platform Traffic
- Owning your audience and distribution protects publishers from platform algorithm changes.
- Email-first brands like Morning Brew scaled because they control direct delivery to subscribers.
Email Is Still The Core Distribution Layer
- Email remains central because people routinely check it for work and communication.
- Newsletters can be standalone products that monetize beyond driving site traffic.
Prefer Open Platforms To Preserve Control
- Choose an open platform if you want to fully own your reader relationship and billing.
- Avoid platforms that send messages on your behalf or control the billing connection.