The Genesis of Netflix

The journey of Netflix began with the recognition of an opportunity in the movie rental industry as DVDs were gaining traction. The founder realized that the prevailing model of physical rental stores was fraught with inconveniences such as late fees and trip requirements, prompting the idea of flat-rate rentals that could be delivered through the mail. By positioning Netflix as a disruptive entrant in a niche that larger competitors like Blockbuster overlooked, the foundation was laid for a future transition into streaming services. This innovation not only catered to consumer convenience but also aimed to capitalize on the growing trend of e-commerce influenced by companies such as Amazon.