To Change The Accounting Profession, First Change The Language with Ed Kless

In this episode of the podcast, Jeremy and Chris welcome knowledge economy extraordinaire Ed Kless (@edkless on Twitter) to the podcast. Ed, along with his co-host Ron Baker, hosts The Soul of Enterprise podcast every Friday. Ed is a staple at accounting conferences as an engaging presenter and has been a pioneer in notable areas such as timesheets and value pricing. The key takeaways from the episode are:

• The top books for new firm owners and those firm owners that want to throw out their timesheets
• Why we need to thoroughly explore what matters before we explore the “how” with customers. Welcome to Solutionists Anonymous!
• Why linguistics matter
• The key components of the value-based conversation and a framework to get to that value
• How to measure efficiency in a firm without timesheets (hint: maybe it’s not efficiency we’re after)

Follow the show on Twitter @CPAAdvisoryShow

Jeremy Wells on Twitter @JWellsCFO

Chris Hervochon on Twitter @ChrisHervochon