Builder Stories Strengthening Operations With Support | Cody Reinke of Wings Construction
Nov 26, 2025
Cody Reinke, founder of Wings Construction in Minnesota, shares his journey from carpentry to scaling his own business. He discusses the pivotal moments of transitioning from storm damage to remodeling, while revealing how he balanced hands-on work with management duties. Key insights include the importance of knowing when to hire, structuring effective compensation, and leveraging tools like JobTread for operational efficiency. Cody emphasizes a customer-first approach and the value of honesty, aiming to build lasting relationships beyond insurance-dependent work.
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Launch Built On Storm Damage Referrals
- Cody started Wings Construction in 2020 after eight years in mitigation and carpentry.
- Storm damage work and insurance relationships launched the business and sustained early growth.
Choose Where You Add Value Daily
- Decide which role you want to play in the business and remove tasks that others can do.
- Consider part-time contractors or agencies before hiring full-time employees to reduce risk.
Hire Strategically With Flexible Pay
- Build simple job descriptions and put openings on your website to start attracting candidates.
- Use creative compensation like profit share to reduce fixed payroll risk for early hires.