The Neuron: AI Explained Will AI Supercharge Our Output or Sink Our Standards?
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Jul 10, 2025 
Andreas Welsch, an internationally recognized AI strategist and founder of Intelligence Briefing, discusses the dual nature of AI's impact on productivity. He highlights the balance between increased efficiency and the risk of declining quality in business operations. Welsch emphasizes the importance of clear metrics to measure productivity gains while maintaining authenticity in content creation. The conversation also delves into the complexities of governance in AI, advocating for responsible usage and early education to navigate the future landscape of AI effectively.
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Focus on KPIs First
- Start AI projects by defining clear business KPIs to improve.
- Evaluate if AI is the right technology to achieve those goals before implementation.
Cheaper AI May Raise Costs
- Cheaper AI can lead to increased usage, driving overall costs up.
- This follows Jevons Paradox: lower cost often means higher consumption, not lower total spend.
Automating Content Creation Workflow
- Andreas automated his content repurposing workflow from hours to under two minutes.
- He uses AI to convert podcasts into newsletters and social media snippets efficiently.
