Re-Air: Bridging Gaps: DevRel, Marketing Synergies, and the Future of Data with Pedram Navid of Dagster Labs

Nov 26, 2025

Pedram Navid, Chief Dashboard Officer at Dagster Labs, brings extensive experience in data engineering and DevRel. He dives into the synergy between DevRel and marketing, highlighting how understanding developers' learning styles can enhance outreach. Pedram explains data orchestration and its importance in automating workflows, contrasting task-based tools with Dagster's asset-based approach. He also shares insights on using open-source to build trust and discusses the impact of orchestration on team dynamics and AI workflows.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Joining Dagster To Build End-To-End Impact

Pedram joined Dagster after consulting because he wanted end-to-end impact and team camaraderie.
He now oversees DevRel, data, and marketing to unify technical content and distribution.

INSIGHT

DevRel Produces, Marketing Distributes

DevRel acts as the technical content production arm while marketing handles distribution.
Combining the teams creates holistic campaigns and better use of technical expertise.

ADVICE

Let Developers Validate By Doing

Let developers try the product and show real-world usage rather than rely on marketing fluff.
Provide credible demos and expert-led examples to prove value quickly.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

This episode is a re-air of one of our most popular conversations from this year, featuring insights worth revisiting. Thank you for being part of the Data Stack community. Stay up to date with the latest episodes at datastackshow.com.

This week on The Data Stack Show, John and Matt welcome Pedram Navid, Chief Dashboard Officer at Dagster Labs. During the conversation, Pedram shares his career evolution from consulting to his current role, where he oversees data, developer relations (DevRel), and marketing. The discussion delves into the synergies between DevRel and marketing, emphasizing the importance of understanding developers' learning preferences. Pedram explains data orchestration, highlighting its role in managing and automating data workflows. He also discusses Daxter's unique asset-based approach, which enhances visibility and control over data processes, catering to users from novices to experts, and so much more.

Highlights from this week’s conversation include:

Pedram’s Background and Journey in Data (0:47)
Joining Dagster Labs (1:41)
Synergies Between Teams (2:56)
Developer Marketing Preferences (6:06)
Bridging Technical Gaps (9:54)
Understanding Data Orchestration (11:05)
Dagster's Unique Features (16:07)
The Future of Orchestration (18:09)
Freeing Up Team Resources (20:30)
Market Readiness of the Modern Data Stack (22:20)
Career Journey into DevRel and Marketing (26:09)
Understanding Technical Audiences (29:33)
Building Trust Through Open Source (31:36)
Understanding Vendor Lock-In (34:40)
AI and Data Orchestration (36:11)
Modern Data Stack Evolution (39:09)
The Cost of AI Services (41:58)
Differentiation Through Integration (44:13)
Language and Frameworks in Orchestration (49:45)
Future of Orchestration and Closing Thoughts (51:54)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.