Today, we’re talking with Jonathan Sussman, CPO for over 5 years at Jebbit, an enterprise experience platform for first-party data capture, which was recently acquired by BlueConic.

In this episode, Jonathan talks about:

Why Product Management is one of the hardest functions to master
How to use professional services - usually a cost center - as a source of product innovation that drives longterm growth
And, the time when they built to solve internal problems, not customer value, nearly caused an early key launch to fail

Links

LinkedIn: https://www.linkedin.com/in/jonathan-sussman-0a84462/
Jebbit: https://www.jebbit.com/
BlueConic https://www.blueconic.com/

Resources

Building iconic customer experiences with Susan Stavitski, Principal PM: https://youtu.be/TyA7d30ckNE?feature=shared
The end of MVPs and prioritizing accountability with Jason Penkethman, CPO: https://youtu.be/-vanNudmXMM?feature=shared

Chapters

00:00 Startups and ROI Challenges
00:24 Introduction
01:00 Building Product From Yahoo to Jebit
02:08 The Evolution of Programmatic Advertising
10:02 Transition to AT&T and Product Management Insights
13:55 Joining Jebit: Early Challenges and Learnings
21:46 Innovative Product Approaches and Managed Services
28:31 Balancing Tech Debt and Customer Needs
31:39 Outro

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Special Guest: Jonathan Sussman.

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