Noah Kagan Presents AppSumo Is at War
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Oct 22, 2025 Dive into the tumultuous journey of AppSumo as they face a 40% drop in return buyers. Discover how simplicity and direct customer engagement are being prioritized to restore trust and quality. Hear about innovative strategies like the Triple B focus and hands-on leadership approaches. With plans for product and UX improvements on the horizon, get a behind-the-scenes look at the company's commitment to curating valuable tools that resonate with users. It's a candid exploration of resilience in the face of challenges.
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Customers Vote With Their Wallets
- AppSumo's return-buyer rate fell ~40%, revealing customers vote with wallets.
- Noah realized market signals forced a reset to core strengths and urgency.
Use Short Cadences And Few Priorities
- Do narrow your company's focus to a few clear priorities for a short time horizon.
- Noah used a one-month cadence and simple goals to regain momentum fast.
Growth Diluted Curation
- Growth targets pushed AppSumo to add too many deals and dilute curation.
- Noah compares expanding a menu to losing customer trust when quality drifts.
