Scaling Japan Podcast Episode 59: How to Design Japanese Websites with Goki Sawada
Dec 7, 2023
Goki Sawada, co-founder of Mixer, shares insights on designing Japanese websites. He discusses challenges faced by Japanese companies in accessing global designs due to language barriers. Goki explores distinctions between Japanese and foreign designs and highlights exceptional Japanese websites. The podcast also touches on minimalist designs, copywriting approaches, and differences in creating logos.
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Japanese vs. Foreign Design
- Japanese designs prioritize detailed text, reflecting high literacy and a risk-averse culture.
- Foreign designs often use visuals, catering to diverse languages and encouraging quicker decision-making.
Slow Trend Adoption
- Japan adopts design trends slower due to language barriers and risk aversion.
- Being geographically and linguistically isolated contributes to this lag in globalization.
Passive UX Design
- Japanese UX often caters to passive users, contrasting with the search-focused approach in other countries.
- This stems from a culture of hospitality where businesses carefully guide customers.