Isaac John AKA 'Ice' is an ex NRL & Super League half. He left the game he grew up loving partly due to injury but mostly because his passions had evolved & changed.

A burning desire to test himself in the business world, build a brand & create/document content. His first business success come through the creation of 'YKTR'. A brand that symbolised more than clothes, it was a culture to be inspired by.

He built the brand alongside best mates, Corey Norman & James Segeyaro & while they both still played in the NRL, it was apparent that success they were having was not only a product of years of hard work but largely due to the narrative Isaac had created & documented for the world to see.

Since the launch of YKTR, Ice has gone on to create 'The Ice Project', his podcast that provides great value & quality yarns as well as YKTR Sports. A media company designed to share the positive news story's in the sports world that the media forget to represent.

Now a respected figure head in the world of business with an instagram (@iice_) providing valuable content daily, it's hard not to have huge respect for a guy that is living life on his terms.

His advice to the world is - Measure your life on the first 10 seconds of your morning. If that 10 seconds has you excited for the day that is ahead of you & you wake up with a smile on your face, thats worth more than money.

Appreciate your time my guy, lesssgo.

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