Entrepreneur John Caudwell, ex-Tory donor, reveals why he's voting Labour this election. Criticizes Rishi Sunak and praises Labour's transformation. Discussion on undercover voters' social media ads. Podcast also covers postal votes, social media strategies, and crossover content between football fandom and politics.
A billionaire former Conservative Party donor will vote Labour due to perceived transformation and dissatisfaction with Rishi Sunak.
Social media platforms like TikTok are becoming influential in political engagement, with organic and relatable content gaining traction over paid ads.
Deep dives
Shift in Election Dynamics on Social Media
The election campaign has seen a shift towards more organic and engaging content on social media platforms like TikTok. Parties are finding that native content, not paid ads, is gaining more traction. Labour and Reform have excelled in creating relatable videos, while unofficial content from supporters and activists is also reaching a wide audience.
Impact of Undercover Voters' Political Preferences
Undercover voters with diverse football interests are experiencing a mix of political and sports content on their social media feeds, with football playing a significant role in their exposure to election material. Preferences for teams like Celtic, Rangers, and other clubs are influencing the type of content they engage with, alongside the crossover between political and football-related posts.
Engagement Strategies on Social Media Platforms
Political parties adopting more engaging strategies on social media, creating consumable and relatable content that resonates with users. The focus is on producing content that feels native to the platform, leading to increased likes and views. TikTok videos and organic posts are proving effective in reaching audiences, with parties leveraging humor and relatability to capture attention and engagement.
Platform Preferences and Audience Engagement
Platforms like TikTok and evolving Twitter dynamics are influencing the nature of political engagement, with a surge in participatory content creation by various users. The lack of regulations and rules governing social media interactions highlights the influence of social media companies in moderating content. The convergence of AI, memes, and opinions shapes a unique digital landscape challenging conventional advertising strategies.
Today, we look at a billionaire former donor to the Conservative Party who has told Chris Mason he will vote Labour for the first time in his life.
John Caudwell, the entrepreneur businessman who founded Phones 4U gave the Tories half a million pounds before the last general election. Caudwell has told Chris that Labour have undergone a “transformation” and that Rishi Sunak is an “absolute dud” in an exclusive interview.
And Marianna is back in the studio to talk about the UK Undercover Voters and the political ads they’ve been seeing on their social media feeds.
Apply to join us on election night: https://www.bbc.co.uk/showsandtours/shows/newscast-all-nighter
You can join our Newscast online community here: https://tinyurl.com/newscastcommunityhere
Newscast brings you daily analysis of the latest political news stories from the BBC. It was presented by Adam Fleming. It was made by Jack Maclaren with Gemma Roper and Elliot Ryder. The technical producer was Mike Regaard. The assistant editor is Chris Gray. The editor is Sam Bonham.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode