Shorter planning cycles for better results

The podcast introduces the concept of the 12-week year, which suggests that shorter planning cycles are more effective than a traditional 12-month year. The podcast gives examples from sports and industries where intense training and focused periods of work lead to exceptional results. By redefining your year as 12 weeks, you can create a greater sense of urgency, focus, and energy. This timeframe is long enough to achieve meaningful results, yet short enough to stay motivated.