The Hustle Daily Show Users are “pausing” streaming services as ads take over
Nov 13, 2024
Streaming service users are increasingly pausing subscriptions, leaving companies in a scramble for engaging content. The hosts discuss the challenges Disney faces as it searches for a new CEO amidst this trend. They also explore the impact of superhero film oversaturation and how Hertz is grappling with electric vehicle rentals. The shift to ad-supported tiers in streaming is reshaping the landscape, reminiscent of cable strategies. Plus, insights into the National Toy Hall of Fame make for a fun twist!
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Subscription Pausing on the Rise
- 11% of streaming users frequently unsubscribe and resubscribe to the same service.
- This "subscription pausing" impacts streaming companies and content creation.
Hertz's EV Rental Bet Backfires
- Mark Dent questions Hertz's EV rental strategy, citing short-term rentals not aligning with EV benefits.
- He recounts an Uber driver's Cybertruck rental experience, highlighting charging difficulties and unfamiliarity as deterrents.
Streaming Subscription Cycling
- Many users cycle their streaming subscriptions, canceling and rejoining within a year.
- This behavior is increasing, with 34% of users rejoining in 2023, up from 30% in 2022.