Can AI and Human Creativity Coexist? The Battle for the Future of Visual Content

Can AI and human creativity truly coexist—or are we watching the beginning of the end for original artistry?

In this episode of Today in Tech, host Keith Shaw dives deep into the future of visual content with Allesandra Sala, Shutterstock’s Head of AI and Data Science. Together, they explore how generative AI is transforming the creative industry — from image perfection and stock photography disruption to copyright chaos, ethical dilemmas, and artistic identity.

Discover:

Why Shutterstock chose to embrace, not resist, generative AI

How AI-generated content is both exciting and dangerously generic

The ongoing legal battle over AI authorship and content ownership

How artists can stay relevant (and possibly even thrive) with AI

What ethical guardrails and transparency measures are needed now

Whether a backlash to “too perfect” imagery is already underway

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