golf SMARTER LAB Golf’s Newest Heel Shafted Putter Impresses Old School Skeptics with CEO Sam Hahn
Dec 2, 2025
53:59
GS#1028 Sam Hahn, CEO of L.A.B. Golf, currently the hottest golf company in the world, returns to discuss the company’s explosive growth and the details of their recent acquisition by private investment firm, L Catterton. Also discussed is how Sam's prolific use of Social Media has helped grow brand loyalty and exposure. Also covered is the radical, yet traditional design of their latest putter innovation, the Oz1.iHS. This is the first heel shafted putter released by L.A.B. with the head co-designed by PGA star Adam Scott. The discussion highlights the company’s journey from small-town startup to global success, its unique culture, and the challenges of scaling while staying true to its roots. Fred Greene praises Hahn for his leadership, authenticity, and perseverance. Hahn expresses gratitude for the support of golf media and fans, emphasizing that Lab’s next phase will build on the same passion and culture that fueled its rise.
This episode with Fred & Sam can be seen on our YouTube channel at https://youtu.be/-jLPMeKcoLQ
This episode is brought to you by Warby Parker with over 300+ locations to help you find your next pair of glasses. You can also head over to warbypaker.com/golfsmarter right now to try on any pair virtually!
This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.
This episode is sponsored by HIMS. Start your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options.
This episode is also brought to you by Taelor, an award-winning menswear rental subscription service. Visit taelor.style and get 25% OFF your first month of men's clothing subscription with our exclusive code GOLFSMARTER.
If you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com
This episode with Fred & Sam can be seen on our YouTube channel at https://youtu.be/-jLPMeKcoLQ
This episode is brought to you by Warby Parker with over 300+ locations to help you find your next pair of glasses. You can also head over to warbypaker.com/golfsmarter right now to try on any pair virtually!
This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.
This episode is sponsored by HIMS. Start your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options.
This episode is also brought to you by Taelor, an award-winning menswear rental subscription service. Visit taelor.style and get 25% OFF your first month of men's clothing subscription with our exclusive code GOLFSMARTER.
If you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com