In this insightful episode of “Path to Market”, Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.
Here what's covered:
- 01:01 - 01:36 | Pre-Product Market Fit Strategies
- 01:36 - 02:30 | Validating Customer Assumptions
- 02:30 - 03:50 | Effective Customer Interviews
- 03:50 - 05:04 | Identifying ICP and Pain Points
- 06:23 - 07:39 | The Importance of Customer Feedback
- 07:39 - 08:54 | Retention vs. Acquisition Strategies
- 08:54 - 10:15 | Post-Product Market Fit Tactics
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