197 Jeff Barna - Culture & the CEO

As all leaders know, leadership comes with opportunities and challenges. But leading an organization whose parent company is located in another country poses a different set of challenges; especially when the cultures of the two countries are quite different. Jeff Barna is President and CEO of Yokohama Tire Corporation. He oversees the organization’s business in North America. The parent company - Yokohama Rubber Company - is in Tokyo, Japan, where it was founded in 1917. Under Barna’s direction, the organization has experienced solid growth, and the relationship between the leaders in the US and Japan has contributed to the success. While visiting William & Mary last week, Barna took time to join us to talk about the importance of company culture, the tire industry, and how a liberal arts education prepared him for leadership. 

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