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The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
504: The CEO's Dilemma: When to Speak Out on Political and Social Issues
Nov 27, 2024
In this discussion, Matt Kohut, managing partner of KNP Communications and author of "Speaking Out," shares his expertise on the delicate balance CEOs must strike when addressing political and social issues. He emphasizes the importance of preparation and stakeholder alignment, offering practical tips for effective public speaking. Kohut also explores the evolving expectations of leaders in a distrustful society, highlighting their role in fostering trust through transparent communication. His insights shed light on how authenticity can enhance a leader's connection with their audience.
43:18
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Quick takeaways
- CEOs today must navigate the complexities of public communication on political and social issues while balancing stakeholder expectations and corporate values.
- Preparation and effective communication techniques are essential for leaders to connect authentically with their audiences amidst growing transparency demands.
Deep dives
The Evolution of Leadership Communication
Recent leadership dynamics demand that CEOs adapt their communication strategies to address political and social issues that were once managed discreetly. The changing media landscape, including social media's influence, has heightened stakeholders' expectations for transparency and responsiveness from corporate leaders. Unlike previous decades where corporate voices were mostly behind the scenes, today’s leaders must navigate their public stance carefully to remain relevant in the eyes of employees and the public. The delicate balance between engaging in socio-political discussions and maintaining focus on corporate objectives requires introspection and strategic communication.
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