I Am Northwest Arkansas® Best Of I Am Northwest Arkansas®: Championing Public Broadcasting in Northwest Arkansas – With Clint Schaff, General Manager of KUAF
In our final “Best Of I Am Northwest Arkansas” episode for the summer, we spotlight the vital role public radio plays in our region by sitting down with Clint Schaff, the General Manager of KUAF, Northwest Arkansas’ NPR affiliate. Clint shares his unique journey into public media, the history and impact of KUAF, and his vision for connecting our ever-growing and diverse community through storytelling and local programming.
Together with host Randy Wilburn, Clint discusses the evolving media landscape, how public radio remains an antidote to loneliness and misinformation, and the pressing challenges that stations like KUAF face—from budget shortfalls to threats to public funding. This episode is a heartfelt reminder that public media is truly a community effort, reliant on listeners’ engagement, contributions, and advocacy.
From anecdotes about hip hop in rural North Dakota to collaborating with local volunteers and interns, Clint’s passion for inclusive, community-driven radio shines through. He invites listeners to get involved with KUAF (not just as donors but as active participants and ambassadors), and both he and Randy highlight the ripple effect that supporting public media has on the local arts, culture, and information landscape of Northwest Arkansas.
Topics Covered:
- Clint’s “superhero origin story” and what drew him to public radio
- How KUAF serves as a connective tissue for Northwest Arkansas, reaching deep into rural communities and neighboring states
- The critical difference between national NPR programming and the local mission of KUAF
- Increasing threats to public broadcasting and the crucial nature of listener support (both financial and through volunteerism)
- Enhancing community participation: building a volunteer network, collecting listener feedback, and featuring more local voices on air
- The power of public media to combat misinformation, foster belonging, and tell stories that matter
- The importance of youth involvement and media literacy initiatives through partnerships with the University of Arkansas
- Creative ways to give back, including time, talent, and spreading the word
- Celebrating milestones: 40 years as an NPR affiliate for KUAF and 35 years of Ozarks at Large
Why Support Public Broadcasting?
Public radio is facing real, existential challenges nationwide—ongoing funding threats, the transition to new media, and the increasing costs of operation. Here in Northwest Arkansas, KUAF serves over a dozen counties and offers unbiased news, local arts, robust emergency alerts, and a platform for diverse community voices. Without consistent listener support (donations, volunteer efforts, and advocacy), programs that connect, inform, and uplift our region are at risk.
Supporting stations like KUAF isn’t just about the news or the music—it’s about investing in a trusted resource that strengthens democracy, culture, and local identity. As Clint and Randy remind us, if we value these stories and services, it’s up to all of us to ensure they remain available for generations to come.
How You Can Help:
- Become a sustaining member or make a one-time donation: supportkuaf.com
- Get involved as a volunteer, ambassador, or by sharing feedback
- Spread the word: share KUAF and I Am Northwest Arkansas episodes with friends and family
- Advocate for public media: learn more at Protect My Public Media
- Reach out to Clint Schaff: schaff@uark.edu or visit KUAF Contact
Links & Resources Mentioned:
Final Thoughts:
As we close out this “Best Of” summer season, we urge you to reflect on what public radio means to you and your community. Your involvement, support, and voice make all the difference. Thank you for being a part of the I Am Northwest Arkansas family, and for everything you do to champion public programming in our region.
Subscribe, Rate & Review:
Catch new episodes every Monday. Don’t forget to subscribe to I Am Northwest Arkansas and leave us a review on your favorite app!
Mentioned in this episode:
FindItNWA.com
Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"