131. Is your Airbnb Getting Better or Worse? (Performance Insights)
May 17, 2022
Explore the mystery behind identical properties performing differently in the short-term rental market. Learn how slight adjustments can dramatically affect occupancy and daily rates. Discover essential metrics like conversion rates and page views to measure your rental's success. Gain insights on comparing properties and tracking changes effectively. Plus, a bonus tip for those managing multiple listings makes performance assessment even easier!
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Measure Your Airbnb Conversion Rates
Measure your Airbnb listing's performance using conversion rates from search impressions, clicks, and bookings.
Use Airbnb's insights and monthly reports to track if your changes improve your listing's effectiveness.
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Monitor Average Page Views
Track your average page views monthly to see if your listing gains or loses visibility.
Consider factors beyond reviews that might impact page views like price or seasonality.
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Use Reviews to Improve Listings
Regularly monitor guest reviews to identify repeated issues and make necessary property changes.
Pay close attention to private feedback for areas to improve before they impact ratings.
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Why is it that we can have two identical properties right next to each other but one waaay outperforms the other? Just a small change in occupancy or our average daily rate has a big impact on our bottom line so we need to ensure our short-term rentals are advertised in the best way possible. Monitoring our properties against themselves or monitoring their performance, however, can be a bit confusing. There are so many changes we can make to our listings on Airbnb or wherever we have them listed but how do we know if they are actually going to make a difference? In short, we need to measure them. What doesn’t get measured can be managed, as the common saying goes. So this week we’re going to talk about three ways you can measure the performance of your short-term rentals after making a change to see if they are performing better! And if you have more than one property already make sure to tune in to the bonus tip (#4) that might make things a bit easier for you :)This week:
Listing performance insights
Conversion rates
Page views
An easily exportable report with data you need
Comparing one property to another
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Short Term Rental Riches