Perplexity's Master Plan, With Dmitry Shevelenko

Perplexity is here to answer your questions.

Answering questions requires good information, though, and providing answers is easier if the people with the information actually want to give it to you. That’s a super-simple way of describing why Perplexity — the “answer engine” AI startup that pairs generative summaries with search — this week launched the Perplexity Publishers’ Program. By sharing advertising revenue with partners, Perplexity hopes to create better incentives for them to allow access to their content.

To unpack the new program and what it means to the media business, I spoke to Dmitry Shevelenko, the Chief Business Officer of Perplexity. If you're a cynic, you might think the move is purely defensive — that Perplexity is doing this so it doesn’t get sued. My takeaway, though, after talking to Shevelenko, is that Perplexity recognizes it needs good facts and good journalism to help fuel its so-called "answer engine, and that it wants to find a way to keep those coming.

But yes, he and I do talk about those notorious accusations about plagiarism from Forbes and Wired, what's the right way to attribute original reporting in an AI summary, and yes — that OTHER AI search engine that was just announced by a competitor you might know called OpenAI.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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