This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg

I’m so excited today to learn from Twrl Milk Tea, a long time and very active member of the Startup CPG Community! We’re joined by co-founder Olivia Chen, and Twrl was recently a Shelfies finalist for their Ube milk tea. Twrl Milk Tea makes the world’s first canned milk tea made with pea milk and single-origin, non-GMO, organic tea, and they also make chewy cafe style boba toppings, which are the new sprinkles! Twrl is women & minority owned, and they were recently certified as a women-owned business by Women's Business Enterprise National Council. Twrl launched in 2021 and has accomplished so much in the last couple years that I can’t wait to dig into.

Listen in as Olivia shares about:

How Twrl got started and behind the scenes of starting a new category
Their recent retail launches with Central Market, Wegman’s, and in just a week, nationwide with Sprouts, and tips for standing out to retailers
Twrl’s marketing, press, and event strategies and how they leverage unique moments like Pop Up Grocer and getting an advertisement in New York City’s Times Square
Their test with Costco and tips for testing your team’s infrastructure and evaluating retail opportunities
And more!

Episode Links:

Twrl Milk Tea website
Twrl’s Cookbook Zine: Boba is the New Sprinkle
Olivia’s LinkedIn

Show Links:

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Episode music by Super Fantastics

RangeMe Links

RangeMe website
Listen to our episode (#108) with RangeMe founder, Nicky Jackson here

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